Much of an operator's influence travels through documents: the memo that frames a decision, the brief that keeps a principal informed, the note that prepares them for a meeting, the announcement that lands a change without churn. When those documents are clear, decisions move. When they're not, they get skimmed, misread, or quietly ignored. This pack is the working version of that craft in one PDF: four complete fill-in templates (the decision memo, the one-page weekly executive update, the pre-meeting briefing note, and the announcement memo), each section with guidance on what belongs there and what doesn't, plus a tight field guide to executive-grade writing, a cut list you can run against any draft in five minutes, and a thirty-second test for every document before it goes out.
The signature material is three full rewrites: realistic weak memos shown in full, then rewritten in full, with the specific changes named. Seeing the same content before and after is how the standard actually transfers. The writing disciplines are built on published practice (the U.S. Army's bottom-line-up-front standard, the Amazon narrative-memo practice, and Barbara Minto's pyramid principle), and every company and person in the examples is fictional.
One note on overlap, so you can spend your money well: the weekly update template uses the same discipline as the free Weekly Executive Priorities Brief on the site. This version adds the per-section guidance and a full before-and-after rewrite. If you only want the blank template, the free download covers you.
What's inside:
- The executive writing standard: bottom line up front, one page unless the decision demands more, structured argument, plain language
- The decision memo template: recommendation first, the ask made unambiguous, the options you rejected shown fairly
- The one-page weekly executive update, with a pressure-test checklist before sending
- The pre-meeting briefing note: the people, the asks, and the outcome you want, on one page
- The announcement memo: what's changing, when, and what it means for the reader
- A cut list and the thirty-second test, run against any draft before it ships
- Three full before-and-after rewrites with every change named
Format: designed PDF, instant download. 30-day money-back guarantee: full refund within 30 days, no justification required.
Much of an operator's influence travels through documents: the memo that frames a decision, the brief that keeps a principal informed, the note that prepares them for a meeting, the announcement that lands a change without churn. When those documents are clear, decisions move. When they're not, they get skimmed, misread, or quietly ignored. This pack is the working version of that craft in one PDF: four complete fill-in templates (the decision memo, the one-page weekly executive update, the pre-meeting briefing note, and the announcement memo), each section with guidance on what belongs there and what doesn't, plus a tight field guide to executive-grade writing, a cut list you can run against any draft in five minutes, and a thirty-second test for every document before it goes out.
The signature material is three full rewrites: realistic weak memos shown in full, then rewritten in full, with the specific changes named. Seeing the same content before and after is how the standard actually transfers. The writing disciplines are built on published practice (the U.S. Army's bottom-line-up-front standard, the Amazon narrative-memo practice, and Barbara Minto's pyramid principle), and every company and person in the examples is fictional.
One note on overlap, so you can spend your money well: the weekly update template uses the same discipline as the free Weekly Executive Priorities Brief on the site. This version adds the per-section guidance and a full before-and-after rewrite. If you only want the blank template, the free download covers you.
What's inside:
- The executive writing standard: bottom line up front, one page unless the decision demands more, structured argument, plain language
- The decision memo template: recommendation first, the ask made unambiguous, the options you rejected shown fairly
- The one-page weekly executive update, with a pressure-test checklist before sending
- The pre-meeting briefing note: the people, the asks, and the outcome you want, on one page
- The announcement memo: what's changing, when, and what it means for the reader
- A cut list and the thirty-second test, run against any draft before it ships
- Three full before-and-after rewrites with every change named
Format: designed PDF, instant download. 30-day money-back guarantee: full refund within 30 days, no justification required.
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